How Big Data is Affecting Direct Mail Marketing for Real Estate Brokerages

C2ER is happy to welcome guest writer, Tony Gilbert with The REALFX Group

The world of modern real estate marketing is infinitely more targeted, personalized and sophisticated than it used to be, due largely to the ability to obtain and analyze data. Big data, easily collected in the digital world, has opened myriad possibilities and streamlined efforts across the real estate sales and marketing universe to make them more effective.

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